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Saturday, September 20 • 11:00am - 11:45am
Anti-Social: Why Writing for Twitter and Facebook is Limiting your Content's Reach

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PF bloggers are all about community, but sometimes community limits opportunity. Posts written for social sharing that are about "5 Ways to..." or are centered around funny memes typically don't answer people's questions, don't have a long shelf-life, and don't create maximum business opportunity for you. In today's online world, writing for Google is the way to go because if you do it well you can create content that will keep people coming back to your site. Attend this session to learn more about this approach and to see how one corporate blogger created a traffic-generating powerhouse in a year's time.

Speakers
TB

Thomas Bright

Digital Marketing & Content Strategist, ClearPoint CCS
Thomas Bright handles the digital content strategy at ClearPoint, a national non-profit credit counseling agency. He's pretty knowledgeable about best web practices and fired up about SEO, but writing remains his passion. His favorite topic in personal finance is student loans, and he enjoys sharing his tips on how to pay them off most efficiently. When he isn't working, he's exploring Richmond, Virginia with his wife and friends and soaking up... Read More →


Saturday September 20, 2014 11:00am - 11:45am
La Galerie 6 555 Canal St, New Orleans, LA 70130